🏡 Avoid the Boxing Day Curse
As we approach the end of the year, you might be thinking about putting your home on the market. Many estate agents will suggest listing it on Boxing Day, claiming it’s the prime time to attract buyers. But here’s the truth: this once-popular strategy has lost its impact.
❌ Why the Boxing Day Strategy is Failing
A few years ago, listing your home on Boxing Day made sense. The market was quieter, and buyers had fewer options. But now, with nearly every estate agent pushing the same idea, Boxing Day has become a crowded marketplace.
Listing your home on Boxing Day puts you in direct competition with hundreds of other sellers. With so many homes hitting the market at once, it’s easy for yours to get lost in the noise.
đź’ The Better Alternative: January Launch
Instead of competing with the Boxing Day crowd, consider holding off until the first week of January. Why? Because it gives you a competitive edge. Buyers are serious, New Year’s resolutions are fresh, and the market isn’t overwhelmed by a flood of new listings.
By waiting just a little longer, you can:
- Avoid the Boxing Day overload that floods the market with too many homes
- Stand out to serious buyers who are making decisions in January
- Capture more attention when the market has calmed and buyers are eager to find the perfect home
- Enjoy less competition and maximise the chance to sell for the best price
📉 The Stats Speak for Themselves
Here’s an important fact to consider: 47% of homes listed in the last 12 months haven’t sold. That’s almost a coin toss for sellers. But at The Avenue Estate Agents, we’ve sold 78% of the properties we’ve listed—proving that a strategic approach works.
If you’re planning to sell in 2025, consider launching your home in early January. Not only will you attract more serious buyers, but you’ll also give yourself the best opportunity to sell for the highest price.
🔥 Let's Get Ready for 2025
Thinking about selling your home in 2025? Let’s talk about how we can maximise your opportunity to sell at the best price, and to the best buyer.
We’ll work together to ensure your sale is perfectly timed—and if you need to find a new home, we can help line up both transactions seamlessly.
đź“ž Give us a call today to start planning. Your 2025 sale deserves the best strategy.