Buyer Confidence Is Rising — But So Is Competition
The spring surge is here and serious buyers are back. But more homes on the market means sellers must work harder to stand out. Here’s what that means for you.
If you’ve been thinking about selling but waiting for the “right time,” now might be your opportunity window — but it’s not without its challenges.
Recent data from Rightmove (May 2025) shows a clear upswing:
New listings have increased by 11%
Buyer demand has returned to pre-pandemic levels
Agreed sales are rising — but so is competition
This is good news — especially if you’re also planning to buy — but it does mean one thing: how your home is marketed now matters more than ever.
In this climate, the homes attracting premium interest tend to share three things:
✅ Standout presentation from day one
✅ Exposure to the right audiences (not just a portal listing)
✅ A confident, strategy-led launch that creates urgency
It’s no longer enough to simply “list” a property. Today’s sellers need to launch.
And here’s what that looks like at The Avenue:
Presenter-led video tours that bring homes to life
Buyer-targeted ad campaigns and social media strategy
Expert pricing and staging plans to avoid early price drops
Legally binding reservation agreements to reduce fall-through risk
If you’re not quite ready to list yet, that’s okay — but use this time to get prepared.
And if you want to understand your position in today’s market: