Buyer Confidence Is Rising — But So Is Competition

The spring surge is here and serious buyers are back. But more homes on the market means sellers must work harder to stand out. Here’s what that means for you.

If you’ve been thinking about selling but waiting for the “right time,” now might be your opportunity window — but it’s not without its challenges.

Recent data from Rightmove (May 2025) shows a clear upswing:

New listings have increased by 11%

Buyer demand has returned to pre-pandemic levels

Agreed sales are rising — but so is competition

This is good news — especially if you’re also planning to buy — but it does mean one thing: how your home is marketed now matters more than ever.

In this climate, the homes attracting premium interest tend to share three things:

✅ Standout presentation from day one

✅ Exposure to the right audiences (not just a portal listing)

✅ A confident, strategy-led launch that creates urgency

It’s no longer enough to simply “list” a property. Today’s sellers need to launch.

And here’s what that looks like at The Avenue:

Presenter-led video tours that bring homes to life

Buyer-targeted ad campaigns and social media strategy

Expert pricing and staging plans to avoid early price drops

Legally binding reservation agreements to reduce fall-through risk

If you’re not quite ready to list yet, that’s okay — but use this time to get prepared.

👉 Download our guide to selling successfully

👉 See how our strategy helps sellers outperform the market

And if you want to understand your position in today’s market:

🎯 Get your free online valuation

Click start to fill in the form and your local property partner will review the information you have provided and contact you as soon as possible.

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