Fall-Throughs Are Still Costing UK Sellers Millions — Here’s How to Protect Your Sale

Fall-Throughs Are Still Costing UK Sellers Millions — Here’s How to Protect Your Sale

1 in 3 UK property sales still fall through. We’re working to change that. Here’s how you can protect your sale — and your peace of mind.

If you’ve ever sold a home before, you’ll know the relief of accepting an offer — and the anxiety of wondering whether it will actually complete.
Sadly, that anxiety is well-founded.

Latest figures suggest over 30% of agreed sales in the UK fall through, costing sellers thousands in wasted time, mortgage delays, removals, legal fees, and even lost onward purchases.

The causes?

❌ Buyers pulling out late
❌ Chains collapsing
❌ Gazundering (last-minute price drops)
❌ No legal commitment to complete

At The Avenue, we believe your sale deserves more certainty.

That’s why we offer Reservation Agreements through our partnership with Gazeal — a simple, legally binding solution designed to protect you once an offer is accepted.
Here’s how it works:

A small reservation fee is paid when a buyer’s offer is accepted

Both parties sign a reservation contract committing to the transaction

If either party withdraws without valid cause, the fee is forfeited

If the sale completes as planned, the fee is refunded

The results speak for themselves:
📉 Fall-through rates drop by up to 95%
⏱️ Chains move faster with stronger commitment
💸 Sellers enjoy greater peace of mind and financial protection

And perhaps most importantly — it helps avoid the emotional toll of starting over mid-sale.
If you want to protect your move before you’ve even launched:

Or if you're already thinking about your next step:


Click start to fill in the form and your local property partner will review the information you have provided and contact you as soon as possible.

You’ve probably noticed the “For Sale” signs are popping up more often — and disappearing just as quickly. That’s no accident. Right now, the market is moving — and those who move with it are getting results. Let’s break down what’s changed since last month… 👇

We’re proud to spotlight The Mill – a majestic, five-bedroom converted mill nestled beside the Thurlaston Brook in the heart of rural Leicestershire. Offering over 4,500 sq. ft. of beautifully crafted living space, along with stables, triple garage with office, and exclusive fishing and shooting rights

Property fall-throughs cost homeowners time, stress, and thousands in wasted fees. Discover the hidden causes — and how The Avenue’s approach protects your move.

The spring surge is here and serious buyers are back. But more homes on the market means sellers must work harder to stand out. Here’s what that means for you.