Fall-Throughs Are Still Costing UK Sellers Millions — Here’s How to Protect Your Sale
1 in 3 UK property sales still fall through. We’re working to change that. Here’s how you can protect your sale — and your peace of mind.
If you’ve ever sold a home before, you’ll know the relief of accepting an offer — and the anxiety of wondering whether it will actually complete.
Sadly, that anxiety is well-founded.
Latest figures suggest over 30% of agreed sales in the UK fall through, costing sellers thousands in wasted time, mortgage delays, removals, legal fees, and even lost onward purchases.
The causes?
❌ Buyers pulling out late
❌ Chains collapsing
❌ Gazundering (last-minute price drops)
❌ No legal commitment to complete
At The Avenue, we believe your sale deserves more certainty.
That’s why we offer Reservation Agreements through our partnership with Gazeal — a simple, legally binding solution designed to protect you once an offer is accepted.
Here’s how it works:
A small reservation fee is paid when a buyer’s offer is accepted
Both parties sign a reservation contract committing to the transaction
If either party withdraws without valid cause, the fee is forfeited
If the sale completes as planned, the fee is refunded
The results speak for themselves:
📉 Fall-through rates drop by up to 95%
⏱️ Chains move faster with stronger commitment
💸 Sellers enjoy greater peace of mind and financial protection
And perhaps most importantly — it helps avoid the emotional toll of starting over mid-sale.
If you want to protect your move before you’ve even launched:
Or if you're already thinking about your next step: