From Stalled to Sold: How We Turned a 4-Month Listing Into an 86-Day Success Story
At Rowlands Crescent, the journey to success began with a challenge.
The property had been on the market with another local agent for nearly four months, and the sellers were growing increasingly anxious. They had already placed a deposit on their dream home, a converted barn, and had been given a deadline by the developer to secure a buyer. With little interest and no credible offers in sight, they feared their dream home was slipping away.
Recognising the potential of this lovely property, I took a proactive approach.
After observing the stagnant listing, I knocked on the sellers’ door, ready to listen. The conversation revealed their frustrations and concerns about the lack of progress. The emotional toll of seeing their future home fade away was evident.
Once their contract with the previous agent expired, I stepped in to transform the marketing approach.
Working with a talented photographer, we revamped the listing with professional photography, drone footage, lifestyle shots, and a cinematic video. We also leveraged social media to broaden the property’s exposure—ensuring it reached the right audience.
The sellers didn't need to change anything about their home; our marketing strategy did the heavy lifting.
One critical adjustment was pricing - now pay attention to this as it might just be one of the most important steps to hit and get right.
The previous agent valued it quite considerably higher than the seller’s expectations, but assured them it would generate interest at that figure. I can confidently say ‘trying it a bit higher’ rarely works. In this case it resulted in three reductions later and we were mid price band which is the danger zone.
Think about when you scroll on Rightmove ‘reduced’ or ‘listed months ago’ rarely instills confidence in the consumer.
How do we combat this? Price it right the first time round.
Now, I’m not against reducing if the interest really isn’t there but conscious and strategic pricing is key.
Price bands - we made sure that we were sat on a price band and used the suffix ‘offers over’ to generate genuine interest.
Within the first week, we received two offers above asking price.
We held two open houses due to the high demand, creating a warm and inviting atmosphere for prospective buyers. Small touches like lighting, candles, and open windows helped visitors visualise living in the property—an essential part of the emotional decision-making process when buying a home.
From the moment the offer was accepted, we moved quickly. I coordinated with solicitors, ensuring both buyer and seller were informed and prepared at every stage. The communication between all parties was seamless, allowing us to expedite searches, surveys, and legal processes.
The result?
Just 69 days from offer to completion, far quicker than the UK average. The entire process, from listing to completion, was achieved in just 86 days not too shabby.
“Thank you so much, Emily!!!! You are amazing and we wouldn’t be in this position, without you!”.
The sellers were overjoyed, and their heartfelt thanks were a testament to the power of strategic marketing, negotiation, and communication.
If you’re looking for a smoother, faster sale, let’s talk. Contact us to see how we can help.
