Why 1 in 3 Sellers Lose £3,337 — And How You Can Stop It

Why 1 in 3 Sellers Lose £3,337 — And How You Can Stop It

Property fall-throughs cost UK homeowners more than just time and stress, they lose an average of £3,337 in wasted fees every time a sale collapses.* With over 300,000 property sales falling through each year, many sellers are left disappointed, out of pocket, and often forced to start the process all over again.

With over 300,000 property sales falling through each year, that’s a huge number of sellers left disappointed, out of pocket, and often forced to start the process all over again.
But why is this happening — and what can you do to avoid it?

🔍 Top causes of collapsed sales:
❌ Buyers pulling out late after an offer is accepted
❌ Mortgage problems or poor financial qualification
❌ Chain issues or buyer/seller delays further up/down the line
❌ Last-minute price drops (aka gazundering)

At The Avenue, we’ve designed our process to protect your sale from day one.

Here’s how:

Buyer Qualification + Reservation Agreements
We only accept offers from financially qualified buyers, and where possible, we secure their commitment with a legally binding Reservation Agreement, which cuts fall-through risk by up to 95%.

Strong Pricing + Standout Marketing
The right pricing strategy attracts serious, committed buyers. We position your home to achieve both strong offers and smoother progression.

✅ Early Legal Preparation
We help sellers get legally prepared from the outset, instructing solicitors early and establishing key documents so that nothing stalls once an offer is accepted.

Ready to protect your move?
Because losing £3,337 doesn’t have to be part of your moving story.


(*Source: House Buyer Bureau)



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