Most homes do not fail because of the market. They fail because of how they are launched. In a more competitive environment, the difference between a strong result and a slow sale often comes down to the first 7 days. Here is how to get that right from the start.

The UK property market is now fully active as we move into spring, with strong buyer demand, rising asking prices and a growing number of homes coming to market at the same time. This creates more opportunity, but also more competition.

The property market has continued to show resilience as we move further into spring, although April has brought a noticeable shift in momentum. With interest rates rising and affordability being stretched, both buyers and sellers are adapting to a more balanced – and in some cases more cautious – market.

Most homeowners are not stuck. They are just undecided. The problem is, in a moving market, indecision has a cost. While many wait for clarity, the market keeps shifting around them. Here is what hesitation really looks like and why it matters more than people realise.