If you’ve been keeping an eye on the property market, you may have seen the headline stats from the Rightmove House Price Index, November 2025
At first glance, it might seem like a chilly month for sellers, but dig a little deeper and the picture is far more nuanced and far more actionable.
Asking Prices Dip – But It’s Seasonal and Strategic
This month,
average new seller asking prices across the UK dropped by
1.8%, bringing the typical asking price to
£364,833. This is the
largest November fall since 2012, but also very much in line with normal seasonal trends.
It’s important to stress: this is not a market crash. This is sellers realigning pricing to meet buyer expectations, especially as affordability remains a concern.
Interestingly, asking prices are just 0.5% lower than this time last year so despite gloomy headlines, we’re still tracking relatively flat, not falling, on a year-by-year basis.
Buyer Activity Remains Encouraging – If the Price Is Right
Despite the drop in asking prices, sales agreed are up by 4% year-to-date compared with 2024. Buyers are still out there, they’re just more selective.
According to Rightmove’s findings, 34% of all homes currently on the market have had a price reduction, with an average drop of 6.6%. This tells us that motivated sellers are adapting, and well-presented homes with realistic pricing are still securing strong buyer interest.
So, if you're considering listing your home soon, don’t panic; strategic pricing and strong marketing are more vital than ever.
Want to see what your home could be worth in today’s market?
Regional Breakdown – Is the Market Moving Where You Live?
Here's how the current landscape looks across a few key areas, according to the
Rightmove Index:
- West Midlands: –1.4% month-on-month change, but a stable +0.3% year-on-year, showing resilience despite seasonal softening.
- Yorkshire & Humber: –2.1% monthly change, and a –0.6% year-on-year drop, a market where buyer incentives and smart presentation matter most.
- South East: Larger asking price drops (–2.3% monthly), reflecting the shift in affordability. But volumes of sales remain healthy.
- East Midlands: Asking prices here fell –2.0% in November, yet buyer interest remains strong in commuter-belt villages and turnkey homes.
- North East: One of the most stable regions, asking prices fell just –0.8%, and are still +1.1% up on the year.
Why Timing Still Matters (and Why It Might Favour You)
Traditionally, many sellers wait for the New Year to list and we understand why.
But those who get ahead now, prepare their property, and launch around the holidays or early January often capture serious buyers who are scrolling Rightmove on Boxing Day while the competition is still dormant.
This year, that window might be even more important.
With the
Autumn Statement due any day now, many buyers and sellers are
watching closely to see if tax relief, stamp duty changes, or housing market incentives are introduced. That means people could be poised to act quickly and you want to be visible when they do.
Curious how upcoming policy changes might affect you?
Final Thoughts
✔️ Sellers who are realistic with price and prepared with high quality marketing are still selling
✔️ Buyers are out there but they’re value driven, and often move fast when the match is right
✔️ Regional trends matter so knowing your local data is key
✔️ And timing your launch around buyer spikes like Boxing Day can be game-changing
If you're thinking of selling, get your ducks in a row now; photography, pricing, strategy and be ready to take advantage of a market that still rewards the prepared.
Find out how your local market is moving with a no-obligation chat: