Knowing what a buyer wants in a property could be all you need to guarantee a sale.
When selling your home, showcasing its best features is crucial. But what exactly are buyers looking for? Knowing this can significantly impact how quickly you sell your house and the offers you receive.
Deciding to Move: A Thoughtful Process đźŹ
Deciding to move house is a major decision. Often, it takes a year or more of researching, planning, and thinking before you even take the first step towards selling.
With so much effort involved before you even put up a for-sale board, it makes sense to ensure you're doing it right from the outset. It’s not enough to just have a good clean-up and take some lovely photographs; unless you and your estate agent highlight the important features buyers are looking for, you might miss out on viewings. Don’t leave buyers to figure it out for themselves; showcase your property’s unique selling points (USPs) prominently in the marketing so buyers can see why your house is perfect for them.
Understanding What Buyers Want 🔍
You must know what buyers are actually interested in. You may have spent a fortune on top-quality fascia boards, and while you might be proud of them, will a buyer care? Or will they be more interested in whether the area is safe for their children to play?
Certainly, note what you've invested in, perhaps adding an addendum for the agents to show interested parties.
However, something like fascia boards is not a highlight to lead with.
Key Considerations for Buyers 🗝️
Security
Buyers want to know the area is safe and the property secure. Highlight your security system, perhaps even CCTV. Go a step further by showing buyers that your home has been safe for your children, who have played freely in the gardens. This will resonate more than simply stating there is a garden.
Potential for Development 🏗️
Many buyers are interested in properties with potential for development, whether for an extension, renovation, or creating a building plot in the garden. Highlight any potential to expand your property in the brochure. Even if buyers never do the extension, it’s nice for them to know the option exists.
Turn-Key Condition 🔑
If your home is ready to move into without any work needed, make that clear. While some buyers want to put their own stamp on a property, many prefer a home that requires no immediate renovations. This is why new-build properties are popular. You can’t rebuild your home, but you can inform buyers that there’s nothing to do if they choose your property.
Sustainability 🌱
Sustainability is a key consideration for many people. While older construction methods may not have been the most sustainable, if you have features like solar panels, highlight them. These can sway buyers, especially if they generate income.
Showcase Unique Features 🌟
If your home has a unique feature, ensure buyers know about it. Showcase these features in the marketing; don’t just take photos and hope the perfect buyer will find them. It’s not an Easter egg hunt—buyers are busy, and it’s easy to overlook something if it isn’t front and centre. Highlight what buyers will care about, and you’ll attract viewings from people already aligned with your property, increasing the chances of receiving an offer before they’ve even crossed the threshold.
