As we move into the autumn phase of the market, the data is telling a clear story: momentum is modest, not frantic and you need to understand what that means if you’re buying or selling this season.
Here’s a breakdown of what the latest figures show, why they matter, and how you should act.
📊 What the Numbers Are Saying
According to the latest Rightmove House Price Index, average asking prices in the UK reached
£371,422 in October — a monthly rise of
0.3%, but down
0.1% year‑on‑year. (Source:
Rightmove)
This monthly gain is well below the ten‑year October average of ~1.1%, signalling a milder autumn than usual. (Source:
Reuters)
Regional contrasts remain sharp: London saw annual price falls of around
‑1.4%, whereas Scotland, Wales and parts of the North posted annual rises of 1% or more. (Source:
Rightmove)
Meanwhile, broader market data from the Royal Institution of Chartered Surveyors (RICS) and others confirm a weakening in buyer enquiries and growing caution ahead of the government’s forthcoming Autumn Statement. (Source:
Reuters)
✅ What This Means For Sellers
- The uptick of 0.3% month‑on‑month is welcome but a fall of 0.1% year‑on‑year means selling at peak pricing is no longer guaranteed.
- If you’re in a region where prices are falling (e.g. London, the South East), you need to price with realism and act with speed.
- Where competition is higher (more homes for sale), your property needs to stand out: professional imagery, strong narrative, clear benefits.
- Given the tax/policy uncertainty ahead, high‑value properties may face extra buyer hesitation. Consider tools that build buyer confidence.
🛒 What This Means For Buyers
- The market is quieter, that can work in your favour. You may negotiate more effectively than in a heated market.
- If you’re observing price declines in your chosen area, you may have more leverage but don’t assume prices will fall indefinitely.
- If you’re buying in a region showing growth (Scotland, North), now may be a good time to act.
- With the Autumn Budget looming, high‑value buyers should plan for potential tax or stamp duty changes that could affect affordability or timing.
🧠 Strategic Takeaways
- For both buyers and sellers: timing, clarity, and readiness win.
- Sellers should avoid hoping for last‑year’s growth levels and instead focus on value, differentiation and execution.
- Buyers should be ready to move quickly when the right opportunity appears, but also monitor policy headlines closely.
- Use this relatively quiet period to get ahead: sellers with correct pricing and marketing will benefit; buyers who prepare will find better choice and negotiation room.
📌 What You Should Do Now